Four Loko

18 11 2010

Yadda yadda yadda, Four Loko isn’t safe.

Yadda yadda yadda, its a “blackout in a can.

Yadda yadda yadda, Four Loko is  banned in four states (Washington, Oklahoma, Michigan, and New York) and several university campuses across the country.

Recently, a few of my classmates used our video assignment to facilitate conversation about this ban. Surprisingly, their interviewees were pretty understanding, even supportive, of the legal injunction on Loko shipments. Therefore, while filming and presenting, the group focused on their building outrage that 20somethings are not more concerned about the government’s interference with Four Loko distribution.

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If the FDA failed to properly do their job, which is to analyze the benefits/harm of new food, beverage, and diet items in the consumer market, isn’t it the obligation of the higher administration to step in?

The malt beverage, available in 9 fruity flavors, ranges from 6% – 12% alcohol per volume. Four Loko is just the most recent “alcopop” to come to the party- with products like Joose, Sparks, and Tilt already having canned caffeine and liquor.




2 responses

18 11 2010
brandon swarthout

the truth about Fo-Lo….

18 11 2010

Thanks for sharing! I will pass this along to my classmates.

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