Taylor Swift

26 01 2011

 Taylor Swift.  If you haven’t heard of her by now, you have either been in a coma, a POW, or a hermit in the Granite Mountains.

The 21-year-old country-pop crossover star has been a best-selling artist three years over; Her self-titled debut album went four-times platinum in the US, while her sophomore effort “Fearless” was certified platinum six times. “Fearless” is still on the Billboard Top 200 (#82) after an astonishing 114 weeks on the chart.

Swift’s latest “Speak Now” is holding strong at #3 on the Billboard Top 200 after 12 weeks on the charts.

This Nashville-transplant has surpassed the success she dreamt of in her childhood- winning 10 BMI awards, 8 Billboard awards, and 4 Grammy’s since 2007.

It was revealed recently, in the January 3 issue of Women’s Wear Daily, that despite her mass-appeal and hordes of fans from 8 to 80, a Taylor magazine cover will not move nearly as fast as one of her singles.  Copies of Elle, Glamour, and Marie Claire had some of the year’s lowest circulation (up to 60k fewer sold than average!) when Swift graced their cover.

My first thought is, why pay between $3.95 and $6.99 for a magazine when Swift sings you her secrets on every album? $14.99 for a CD at Target gives you as much or more insight to her life than any interview.

Avid 16-year-old fan Emily Marshall reacted to the WWD declaration with shrill disagreement.  Marshall says she is more likely to buy a magazine with Taylor Swift on the cover because “a lot of times in interviews she actually explains her songs,” putting speculation and individual interpretation to rest.
Lyrically Swift is in a league of her own, but she has not yet made herself the kind of “quote machine” that Lady Gaga has become.

I have to wonder, as her songs get a little edgier (“Better Than Revenge”) and it becomes clear Swift is no mousey wallflower, will people clamor for copies of magazines she is featured in the way they line up at WalMart the night before her records come out?

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